A group of spectators is watching a mock-projection in the middle of the desert. They make comments on the scenes of the “film” as it is occurring before their eyes: Robert, a tire that has been abandoned in the desert, suddenly comes to life, for no reason. He learns how to get around, explores the desert and discovers in himself a passion for destroying insects and various lost items. Robert soon develops a telepathic gift, which gives him the ability to destroy anything he wants, without moving. Rubber is the blending of two essentially irreconcilable genres: first degree genre film (horror film) and indie comedy. Shot in a décor reminiscent of the early days of cinema but making use of a brand new technical procedure, rubber is a modern cinematic experience and an avant-garde musical film, with the participation of the greates names in electronic music (justice, Mr. Oizo).